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Fish of Norway
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Regional market

East Asia

The quality market. Japan and Korea pay for fat content, size grade and consistency — and reject on all three.

East Asia is where Norwegian seafood earns its highest per-kilo prices and faces its strictest inspection. Japanese buyers grade mackerel to the 100 gram band and will reject a lot that misses it. Korean and Chinese importers work to specifications that assume the supplier already understands the end use — sashimi, grilling, or reprocessing — and price accordingly. This is not a market to enter with a general offer; it is a market where the specification comes first and the price follows from it.

Most requested species

Preferred product forms

  • Whole round mackerel, strictly graded, autumn-caught
  • Fjord trout and salmon fillet for sashimi
  • Greenland halibut steaks and portions for grilling
  • Live and frozen king crab

Certificate and document requirements

  • Health certificate with the destination’s own wording
  • Catch certificate and vessel traceability to lot level
  • Radionuclide or contaminant analysis where requested

Transport modes

  • Reefer container via Suez or transhipment, 30–45 days
  • Airfreight for live crab and premium fresh fillet

Typical door-to-door transit as quoted by forwarders, counted from collection at the plant to delivery at the buyer’s address, including export handling and import clearance under normal conditions. Customs holds, inspection sampling and missed connections are not included. Last reviewed 15 September 2026.

Packing and sizes
Cartons marked with grade band, catch date and vessel. Japanese buyers commonly specify carton print and pallet pattern in the contract.
Key ports
Ålesund · Oslo · Busan · Tokyo · Shanghai · Qingdao
Buyer categories
  • Trading houses and importers
  • Reprocessors serving retail and convenience
  • Premium food service and sashimi supply
Payment risk
Letters of credit are the norm for new relationships. Established trading houses work on open account, but the documentary standard stays high either way.
Seasonal opportunity
The mackerel window from September to November governs the year. Booking reefer capacity before the season opens is the difference between a contract and a hope.
Working languages
English · 日本語 · 한국어 · 中文
Time zone
JST / KST / CST
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